As a professional painting contractor, you need to be an expert in paints, finishes and applications. Why should you know about color trends?

Color trends affect almost everything in the consumer market. For many industries, success depends upon knowing what the hottest colors will be in the coming year, and beyond. Design professionals have come to depend upon Benjamin Moore's accurate color forecasting as an important advantage.

You can put this information to work for you. By knowing the latest color trends, you'll add another valuable service to your business. Make it easier for customers to choose colors. Help customers who are redecorating get an updated look that will blend in with furnishings.

See Benjamin Moore's Color Trends 2012, and offer it as a resource to your customers. Here they can view color palettes, see finished room ideas, and download our brochure. You can also pick up brochures from your local retailer to hand out to your customers—a gesture they're sure to appreciate, and remember you by.

Growing your business means always finding new ways to stand apart from the competition. Arm yourself with valuable color trend information, and give your customers more than they expect.