Aura Exterior Paint Outperforms Competitors
Independent, third party testing confirms Aura® exterior paint beats rival products.
A two–year evaluation of external coatings on various substrates in Miami, Florida found that Aura Exterior Paint outperforms other leading national brands with respect to durability, color retention, dirt pickup, and resistance to the formation of mold and mildew.
Two–Year Exposure Testing
Unprimed exterior substrate boards—including smooth cedar, hardiplank, fypon molded polyurethane, southern yellow pine, and hard enamel—were painted with one coat of Aura Exterior Paint and one coat of other exterior paints from our competitors.
The boards were then sent to Miami, where they were exposed at a tilt angle of 45 degrees from the horizontal facing south. After two years of being subjected to varying degrees of heat and humidity, the test boards painted with Aura exterior paint decisively exhibited superiority over the competition.
Superior Resistance to Mold & Mildew, as well as Dirt Pickup
The independent third–party exposure and weathering test determined each paint brand's vulnerability to the elements. After evaluating the test boards, the results showed that Aura exterior paint was a cut above the rest with respect to resisting dirt pickup and preventing mold–and–mildew buildup.
Unrivaled Color Lock® Technology
Benjamin Moore's patented Color Lock technology allows color pigments to easily bond to the dry paint film to protect the substrate and permanently lock in color, ensuring richer colors that won't fade over time, even in the harshest weather conditions.
This proprietary formulation proved instrumental in the weathering test on hard enamel and chalky panel boards coated with Aura and other exterior paints from competitors.
After the two–year exposure period, the substrates coated with Aura revealed superior fade resistance, color retention, and durability. The paint color held fast and true compared to the other national brands.
Other Aura Performance Highlights
Aura exterior paint offers your customers unparalleled protection and beauty. Because it also features superb hide characteristics, outstanding coverage, and application temperature versatility that extends the exterior painting season, Aura reduces painting project costs, leading to higher profit margins.