Why Everyone Loves Aura®
Paint in the morning, party by night with Benjamin Moore's new premium paint.
Simply the finest paint Benjamin Moore has ever made.
Paint in the morning? Party at night?
Yes, you can—when you use Benjamin Moore’s new AURA paint .
A premium-quality paint, Aura has been specially formulated with ColorLock™, the new breakthrough technology that pairs richer, truer color with incomparable performance.
Here’s what you get when you use Aura:
More vibrant color. ColorLock’s special formulation keep colors as vibrant on your wall as they are in the can. Plus, Aura has been specially formulated to maximize the beauty of the Affinity Collection, whose colors have been chosen to perfectly match each other in any combination. Can’t find the color you want? Aura is also available in any of the 3,300 other Benjamin Moore colors.
Full washability. Are your walls plagued by fingerprints? Food smears? Crayon marks? Aura is completely washable in any sheen: matte, Eggshell or Satin. Just take a damp cloth and some detergent and wipe clean.
Minimal odor. Can’t stand the odor of most paint? Aura has been formulated so that odor is kept a minimum. You'll notice the difference.
One-hour drying time. No more waiting around all day or overnight for paint to dry. In fact, with Aura, you truly could paint in the morning and throw a party by midafternoon (and that’s giving you time to dress, cleanup and put out the peanuts!). In the few Aura colors that require a second coat, you’ll only have to wait about an hour for the first coat to dry.
Mildew-resistance. Is your paint peeling in damp areas? With its mildew-resistant formula, Aura is perfect for rooms that attract mildew, such as the bathroom or basement.